Introducing Samdish Bhatia & Vedi SinhaĪ while back, Samdish Bhatia announced to his legion of fans that he would be departing from the popular Youtube channel 'Unscripted' by Scoopwhoop. Scroll down for the details of their intimate celebration. Samdish recently tied the knot with classical musician and long time girlfriend Vedi Sinha and we're all excited by the couple's sudden but amazing news! And though his recent departure from the channel was a piece of sad news for many fans, the recent news of his #intimatewedding was surely a cause for celebration. “It all depends on the execution and understanding what works and what doesn’t work in India,” Sreenivasan warns, “The first movers need to delve into their data to see what’s working and capitalize on that.Known to many as the host of Scoopwhoop's 'Unscripted', Samdish Bhatia is a popular name well known amongst many internet sensations and Scoopwhoop fans. “India is a hotbed of content, there is enough space for all to peacefully coexist here,” he said, adding, “We want to be the go-to website for all social news, as well as among the top 10 websites in India with 25 to 40 million unique visitors a month.” It already has an India-specific Facebook page and Twitter Handle, and plans to start a full-fledged Buzzfeed India vertical in the upcoming months. If Mishra is feeling the heat, he’s not letting on. In addition to Jha, who has already started the groundwork, BuzzFeed is seeking to expand to about four to five staffers in India. ScoopWhoop will soon face stiff competition from its inspiration. It has worked with several other brands, including the National Geographic channel in India, eBay India and travel website. On the business side, ScoopWhoop is also imitating the Buzzfeed model by doing native advertising, often in the form of catchy listicles. The site is currently running a back-to-school campaign for Pepsi on the hugely popular Friendship Day. In a natural progression, Buzzfeed itself is next in line, with Rega Jha’s promotion as its India editor. ![]() Quartz launched an India edition in June this year, and Business Insider launched its second international site after Australia in India in September 2013. It is no surprise then, that several publishers have eyed expansion there. India is, of course, a huge market, with the Internet and Mobile Association of India having projected the internet user base in the country to touch 243 million by June 2014. ComScore reported India’s online readership as 74 million last year, growing from 54 million in 2012. In the year since it launched, ScoopWhoop has expanded to a team of 11, including eight editorial staffers who create from six to eight posts per day. “We realized that a lot of Indians were consumers of viral social content online, but it was all American-there was nothing in the same format with a strong Indian context,” said Sattvik Mishra, co-founder and CEO of ScoopWhoop, who used to be an associate creative director at Webchutney, a digital agency under Dentsu. There’s “ 10 Things Delhi Has That Mumbai Should Definitely Get,” “ Nine Things Indian Families Do On Road Trips,” and “ 34 Most Underrated Actors Who’ve Made Bollywood Worth Watching“among other similar quirky posts. ScoopWhoop’s content will not surprise anyone with passing familiarity with BuzzFeed. It has nearly 302,000 followers on Facebook, which accounts for 60 percent of its traffic. ![]() It is now an emerging player in India’s digital-social publishing landscape, being featured in national newspapers like the Times of India and Hindustan Times and even the India Ink section of the New York Times. According to comScore, between March and June this year, its unique desktop visitors have grown from approximately 300,000 to over 1.5 million.
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